Our recipes are as close to homemade as you can get and we only ever use the best quality ingredients.

Waste not, want not

When it comes to sourcing food, we like to play it straight. Except for our veg. Our wonky carrots and swedes are just as fresh and taste just as good. We use 100% of our potatoes, and use the peel for animal feed.

As for our packaging, our cardboard is sustainably sourced from FSC or PEFC approved factories. Our ultimate goal is to use 100% recycled packaging by 2025. In fact, we’re over halfway there already.

Our take on the frozen food debate

We think frozen is fresher. Just freeze when the ingredients are at their freshest, and they’ll stay that way for months. We like to think of it as nature’s preservative: the most natural way to keep food at its best for longer. It’s also a great way to reduce waste, benefiting the environment as well as your family budget.

Finding the sweet spot

We support Public Health England’s goal of reducing sugar in food to combat obesity. When we introduce new desserts, limiting sugar in the recipe is at the front of our minds.

But some of our more traditional desserts, which are made with ingredients similar to those you would use at home, will take a little longer to meet the targets. We’re working on this.

Our desserts are not eaten every day, and are often seen as a treat. While the rest of our range encourages people to have more veg in their diet, particularly our vegetable chips and sweet potato range.

It's not just the sweet spot we have in mind though. We're always working to reduce salt where possible, in support of Public Health England.

We love a good egg

We don’t use any eggs from hens that live in cages, and buy from carefully selected flocks. To make sure our hens are happy, we go and visit them on their farms when we can. We check they’re well fed with room to roam, spread their wings and scratch to their heart’s content.

We also have the Good Egg award under our belt, which means we only use Cage-Free eggs (or egg products) in our products. To date, more than 63 million laying hens are set to benefit each year because of these policies.

A sustainable promise

We support British and Irish farmers, and use only British and Irish beef and pork in our recipes. We never use mechanically recovered meat.

All sites where our products are produced and Palm Oil is utilised, are certified to the Roundtable on Sustainable Palm Oil (RSPO) Supply Chain Standard. And we only buy sustainably sourced cocoa and cocoa products for our cakes, bakes and desserts.

9 things we expect from suppliers

We expect our suppliers to respect human rights, promote decent working conditions and improve sustainability. At the very least, we look for nine things from our suppliers:

  1. Employment is freely chosen
  2. Freedom of association and the right to collective bargaining are respected
  3. Working conditions are safe and hygienic
  4. Child labour shall not be used
  5. Living wages are paid
  6. Working hours are not excessive
  7. No discrimination is practised
  8. Regular employment is provided
  9. No harsh or inhumane treatment is allowed

We also encourage all our suppliers to be members of Sedex (Supplier Ethical Data Exchange). Sedex is a not-for-profit membership group dedicated to making supply chains more responsible and ethical.