Frozen food reduces food waste
Did you know that 1/3 of all food is wasted*? And that one of the best ways to reduce food waste is to freeze it? You will be surprised at the huge difference frozen food can make.
Freezing food can help reduce waste during farming, transportation and even when preparing dinner at home. Frozen food also leads to significantly less household waste. It stays fresh for longer and you can use only what you need.
*1/3 wasted stat: Study of food waste generated across the EU 27 states, Bio Intelligence service report for European Commission, Technical Report - 2010 – 054.
As nutritious as fresh
Not everyone knows that frozen food can be just as nutritious as fresh food.
We flash freeze our food so we don’t have to use additional preservatives, keeping it fresher for longer.
Fresh produce loses its vitamins during storage over time, but freezing vegetables actually locks in the vitamins and minerals. It also means that frozen veg can better retain vitamins over time. Taste and texture are also unaffected by the freezing process, so it’s a win-win.
Remember, frozen vegetables count towards your 5 a day just as much as fresh vegetables – making it even easier to eat healthily.